- Momentum have confirmed that they will no longer sponsor Cricket South Africa when their deal comes to an end in April 2021.
- They will, however, continue to sponsor the women Proteas side.
- Momentum’s decision to withdraw their sponsorship is yet another blow to the ailing national cricketing body.
With their affairs already in a state of turmoil, Cricket South Africa (CSA) has been hit with the news that Momentum will no longer act as a sponsor of the organisation when their current deal ends in April 2021.
The company confirmed, however, that sponsorship of the women Proteas will continue until 2023, Cricinfo reported.’
Momentum’s current sponsorship covers one-day cricket including the Proteas One-Day Internationals and domestic one day cup as well as the national club championship and the U13, U15 and U17 school age groups.
The statement quoted Carel Bosman, head of sponsorships at Momentum who said the organization is “not satisfied with the current state of affairs at CSA regarding governance and other reputational issues.”
Following the suspension of then-CEO Thabang Moroe in December, CSA has lurched from one crisis to the next.
Momentum’s statement confirmed that they will continue to push CSA to overcome their current crisis and will hold the organisation accountable while their sponsorship remains in place over the next seven-and-a-half months.
“We will continue our dialogue with CSA to keep them accountable to do the right thing. We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game,” said Bosman.
– Compiled by Sport24 staff.